1GI Marketing ToolKit + Tips and Guidance

New Way For Make Money Online At Home

Trying to help hundreds of thousands of small businesses get online through the website services. In this regard, I often hear from small business owners that they could use some help understanding how to approach online marketing. Getting a web site is a single step. Then what? How do you use the best web to attract customers? How to spend money and time to succeed or not, and why?

In response, we’re rolling out this Online Marketing Toolkit to share best practices and real-life success stories from small enterprises like yours. We think these posts will be especially useful for business owners who are new to online marketing. If you’re looking for more in-depth information or specific solutions, we offer those, too. Our goal is to help you get the most out of your online marketing efforts while minimizing the amount of time, energy, and money you invest.

Why work with online marketing?

To compete successfully for people’s business, you need to be where they are, and, increasingly, customers are searching for businesses online. Because online marketing is digital, it offers you more ways to customize, manage, track, and adjust your marketing efforts. This is not a “one size fits all” situation, so each topic in this toolkit includes important issues to consider before you get started, as well as some practical suggestions on first steps.

The Online Marketing Toolkit covers five aspects of online marketing:

• Building a Website to get your business online
• Search Engine Optimization to help customers find your business website
• Search Engine Marketing to advertise your business website
• Email Marketing to help keep your customers coming back
• Social Media Marketing to deepen your relationship with customers and get new ones

We would love to hear from you. In the Comments section below, please share how you’re achieving success in marketing your business online; which other sources of advice you recommend (such as this video series from Google and the Small Business Administration); and what, if any, questions you have about online marketing.